Located within the reputable SMU campus, Ice-Cold B's has become a cozy home for a mostly-undergrad crowd. Indeed, Ice-Cold B's, affectionately known as ICB's, is a spin-off from the ever-popular watering hole, Ice-Cold Beer in Emerald Hill. Just like its predecessor, it is the only bar in the area that pays loving homage to beer.

There is an astounding range of over 38 types of bottled beers to choose from! Beer aficionados from various faculties, all the way from the furthest SMU building and beyond make the trek for Ice-Cold B's stunning selection of local and international beers. Though the crowd is young and sometimes high-spirited, any visiting professor would feel completely at home.

Behind its simple yet unique ice-tank bar is a stunning line-up of bottled beers - one does not need a menu at all! Ice-Cold B's light snacks — 7” cheese hot dog, corn beef sandwich, lyoner ham and beef wraps — are a hit! If the huge selection of beer is not enough, there are also martinis, spirits and sodas to savour.... all of these served at collegiate-pocket-friendly prices exclusively for local university students who simply need to flash their matriculation cards to enjoy a 30% discount. Non-undergrads need not fret, it is still affordable even at nett prices.

Ice-Cold B's combines the city bar-life of downtown Singapore and the college life of SMU with the artsy and alternative Bras Basah area squeezed between. In a city whose bars are mostly dark and raunchy, ICB's open and airy setting represents the ultimate escape. Outstanding in ts refreshing trademark colour, Ice-Cold B's concept revolves around the students and their activities; providing a “home-club” atmosphere and encouraging student interaction. This includes a barter trade corner, sponsorship for sporting events, business planning projects and
so on. The spacious setting and the carefree, high-spirited atmosphere is also one of the reasons Ice-Cold B's has gained popularity as an after-work joint for nearby office workers. Seasonally, students and customers group together to enjoy an exciting live football match or
other major sporting events.

Relax and unwind on the jumbo, ultra-comfy seats. Whether it is playing a game of pool, reading updates on the noticeboard, chatting with the outgoing and amicable bartenders or surfing the internet, any day spent at Ice-Cold B's becomes an easy-going day. For the busy,
always-on-the-run, almost-exhausted students and working persons, ICB's has naturally become an iconic refuge. The breezy atmosphere coupled with great beers at ICB's will definitely set one in the right mood.